Creating a winning title for your Amazon product listing is one of the most crucial things to the success of your product. Having an effective title can easily be the difference between your product being a top seller and barely selling at all.
Think about the process you go through when shopping on Amazon. If you’re like most of us you enter a term in the search bar, click the magnifying glass, and proceed to quickly scroll through up to 50 product options on the first page alone.
Your potential customer gives you only a fraction of a second of their attention before passing on to the next option. It’s critical that your title stand out from your competitors, grab your customer’s attention, and induce them to click on your listing to learn more.
How To Create A Winning Title
Follow Amazon’s guidelines as close as possible
- Don’t use adjectives, superlatives, or comparatives
- Use numerals for numbers and spell any measurements
- Capitalize the first letter of every word except conjunctions and prepositions
- Don’t use promotional terms like "sale" or "discount"
- Limit total character count to 200 (or less depending on the product category)
Titles that don’t follow Amazon’s guidelines can be rejected at any time without notification
Use general keywords and product-specific keywords
The type of keywords used in your title can affect where your product shows up in Amazon’s product search results. In the broadest sense, your keywords must be relevant to the type of product you’re selling. Use a combination of high-volume, generic keywords and product-specific unique keywords to maximize your exposure. Using generic keywords will ensure your product shows up early in the consumers buying journey and using unique keywords will set you apart. For example, if you sell a gluten free flour and that flour is the only one designed for bagels, you might put: Gluten Free Flour with Spelt Made Specifically for Bagels.
Put those keywords in the correct order
Depending on factors such as your product’s category and the browser you are using, Amazon may only display the first 60 to 70 characters of your title in the search results. Therefor it’s important to put the most impactful and “click-inducing” keywords as close to the beginning of the title as possible while still following Amazon’s guidelines.
Do what’s different from your competitors
- Does your competition mostly use extremely long titles? Keep yours as short as possible.
- Does your competition use long sentences? Use short phrases and stylized breaks like "|" or "-".
- Does your competition use only general terms? Use very specific terms.
If you aren’t standing out from the crowd then it’s likely a customer may not even notice your listing at all.
Conclusion
The key to a winning title is to make sure it fits within Amazon’s guidelines, uses effective keywords in the proper order and, most importantly, stand out from your competition. The number one goal of your title should be to “get the click”. If it doesn’t do that than nothing else matters.
