Brand Growth Case study
Clothing brand achieves 4.3M (250%) Sales Growth in 6 Mo. while increasing ROAS
Solution:
1.
Performed keyword analysis on target ASINs which Identified 3-5 high-volume, highly relevant, search terms the brand was not targeting.
2.
Optimized product detail page content to emphasize the newly identified search terms.
3.
Created campaigns targeting long-term organic exposure for newly identified search terms.
4.
Shifted brand protect budget to category level search term targeting.
5.
Shifter competitor conquesting budget to category level search term targeting.
6.
Implemented Amazon DSP consideration campaigns to drive brand awareness.
7.
Implemented Amazon DSP re-targeting campaigns to drive increased conversion rates.
Results:
- • Top line sales growth of 4.3 million dollars, a 259% increase.
- • Return On Ad Spend (ROAS) increased from $9.4 to $9.9.
- • Only a .6% increase in TACoS.
- • 1.23M PDP View Increase only 14.4% coming from paid traffic.
